The Royal Borough of Kensington and Chelsea (RBKC) has deployed its first CCTV enforcement cameras following a recent pilot. The council is utilising Videalert’s hosted digital video platform and has already installed cameras at five locations to enforce a range of moving traffic offences including no entry pedestrian zones, box junctions, banned turns, and one-ways. The cameras were procured as part of an ongoing contract with NSL, another Marston Holdings company.

According to Caroline Dubarbier, Sustainable Travel Manager at the Royal Borough of Kensington and Chelsea: “We took the decision to install cameras to enforce moving traffic contraventions in response to complaints from residents in order to increase compliance with road traffic regulations, reduce congestion and improve road safety. We have been pleased with Videalert’s responsive service and the cameras are already reducing complaints from residents regarding traffic offences as well as making our roads safer.”

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Videalert has installed seven digital, ONFIV-compliant HD cameras at five locations including Hans Road, Portland Road, Hollywood Road, Old Brompton Road and Acklam Bridge. The cameras capture the highest quality images to minimise discard-rates, increase productivity and help reduce the number of appeals. They combine ANPR with the latest video analytics to capture only the vehicles committing an offence and Videalert’s hosted platform allows the council to maintain a whitelist of exempt vehicles including buses, taxis and emergency vehicles.

Captured evidence packs are stored on Videalert’s hosted digital video platform where they can be accessed and reviewed securely over the internet. Validated evidence packs are sent to the RBKC back office system to issue penalty charge notices. Videalert’s flexible hosted platform makes it a quick and cost effective process to deploy enforcement as it does not require the installation of any IT at the council’s offices.

Based on open standards, the Videalert platform provides RBKC with the flexibility to meet all present and future needs, enabling a seamless upgrade to new cameras as they become available in the marketplace.

MMarston Holdings added: “Videalert enables councils to efficiently provide the most effective parking, enforcement and collection services. As well as delivering the highest capture rates, our hosted platform provides a single point of control and improves compliance, an approach that has already proved very successful with other councils.”